Only about 6% of farmers actually turn a profit, and even less than that actually make a living wage. As for Liz, she says, “This Mother Farmer makes money - I love the lifestyle, but it's got to pay the bills in order for me to keep the animals and build the fences!” In this session, Liz will take you through the journey of growing a profitable farm and will introduce you to her top six farm business profitability secrets, including understanding your farm numbers, managing your farm holistically, getting creative and planning for profits. Liz Riffle is the owner and operator of Riffle Farms, located in Terra Alta, West Virginia. Riffle Farms raises grass-fed and finished bison tucked in the hills of Preston County, where the grasses are cool and the snow is heavy. Liz is a U.S. Navy veteran, and she runs the farm as her husband, Jimmie, is currently still serving on active-duty as a Navy Nurse Corps Nurse Practitioner. Riffle Farms was the first commercial bison operation in the state, and the first to field harvest animals for state certified commercial sale. Liz is passionate about meat transparency and humane practices, as well as the financial viability of farming operations. Riffle Farms is part of a growing movement to facilitate the large-scale regeneration of the world’s grasslands and the livelihoods of their inhabitants through holistic management.