Guillaume started his career in the automotive industry by working for 10 years for an OEM in Canada, first answering phones in its call center, then progressing to technical publications, engineering development, product development, and product planning at the North American level. After this, seven years were spent as a senior consultant in the connected car field, basd in the UK, helping OEMs source suppliers, use connected car data, and progress their connectivity roadmaps. For the last two years Guillaume has led WirelessCar's Safety and Security digital products with a focus on TPS eCall, bCall, and SVT, engaging with the value chain to increase the usability of connected car data by providing the context each stakeholder needs for improved service delivery.