The OpenADR Alliance was formed in 2010 by industry stakeholders to build on the foundation of technical activities to support the development, testing, and deployment of commercial OpenADR and facilitates its acceleration and widespread adoption. This approach needs to engage service providers (such as electric utilities and systems operators) within the domain of the Smart Grid that publish OpenADR signals, as well as the facilities or third-party entities that consume them to manage electric loads. The OpenADR Alliance will enable all stakeholders to participate in automated DR, dynamic pricing, and electricity grid reliability. www.openadr.org