Georg Doll is Vice President at McKinsey & Company New Ventures, in his role he’s working with clients on corporate strategy development and implementation. He has over 20 years’ experience in Automotive and embedded Software delivery and management. Before McKinsey he was responsible for the Automotive Business Line of Wind River and Luxoft. He has built up international teams with employees in Japan, Korea, China, South East Asia, Europe and USA and has experience in working with Tier1s, semiconductor vendors and vehicle manufacturers in Japan, Asia Pacific, EMEA and USA. In 2009 he was instrumental in setting up the GENIVI Aliance, and served as member of the Strategy Councel and the Board for several years.