Victor has become one of the leading knowledge sources in the content and business of cannabis. He was named 2021's 40 under 40 by Marijuana Venture Magazine. Victor pioneered the Pennsylvania medical cannabis market as one of the founding members of Keystone Canna Remedies. He was also a founding member of the Pennsylvania Cannabis Coalition, where he sat as the chair of the dispensary committee. Victor designed an award-winning brand, for which Keystone Canna Remedies won the first-ever CLIO advertising award for cannabis advocacy. Victor was the first and longest buyer in the PA market. He has developed strong relationships with major MSO operators and supports independent operator networks. This intimate knowledge of product and inventory planning and vendor and supply chain interactions has given Victor incredible insight into the industry at large.