Economic Equity: Brand Building, Strategic Partnerships & Growth in Cannabis
9:45 AM - 10:30 AM Tue
Carlondo Mitchell is the owner of 5th House Farms, a black-owned cannabis cultivation and processing company based in Washington. Coming from an economically-disadvantaged background, Mitchell persevered through adversity and has quietly grown 5th House Farms into a brand success story as a multimillion-dollar cannabis business in the Evergreen State. His company has sold over one million vape carts, reaching the top 10 in sales for that product category in the state, with products available in nearly 40% of dispensaries in Washington.
As an advocate for social equity in the cannabis industry, Mitchell believes that underserved communities of color should have an equal opportunity to succeed. As a co-founder of the Washington Black Cannabis Collective, Mitchell organizes regular community meetups and town halls that bring legislators and social equity stakeholders together to identify opportunities to collaborate and positively affect change in the state. Through these initiatives, Mitchell is using his influence to promote job creation, training programs, and strategic partnerships with other cannabis license holders.
Mitchell is an advocate member of BIPOCann, and is actively working with their team to pursue 5th House Farms' expansion opportunities into other states.