Sessions
LUNCH: Table Topics
12:00 PM - 1:00 PM Mon
Keynote Address : How Effective Storytelling Through Social Media and Technology Cultivates Donors & Drives Your Mission
1:00 PM - 1:45 PM Mon
Adonica Shaw is a philanthropist, TEDx speaker and a social/digital media strategist with several years client experience in public relations, brand management and marketing. She has created and managed digital and social media marketing projects for numerous brands, start-ups, non-profits, and products in the United States. She specializes in managing social and digital media strategy for brands and large corporations with a global reach. She currently works as the head of Marketing and Communication for Raphael House of San Francisco, which is the first and largest family homeless shelter in the city.
Prior to her work in the pr and social media industry, she was a weekend weather anchor and reporter for CBS affiliates in California. She was trained by the best; with additional experience from several high level internships and jobs at CNN Los Angeles, NBC and KNBC.
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She speaks at conferences about strategies for Digital Media and Social Media professionals and how they can leverage their communication internally and with their followers for improved customer relations and profitability. In parallel, she also continues to consult with, coach, and train companies on strategically leveraging social media for their marketing plans and social sentiment objectives.
She is the founder of and Impressive Digital Media Management, the founder the San Francisco Association for Scholarship and the Performing Arts, the Executive Director of the Miss San Francisco Scholarship Program through a license with the Miss America Organization, a member of the Junior League of San Francisco and a former board member with the Torrance-Southbay YMCA, and former member of the Torrance Del Amo Rotary.
She currently resides in San Francisco with her husband Rafael and their three children.