We are socially conscious magazines and shops, carefully curated with a give-back message that supports adventure, innovation, conservation, and community built around lake culture. We are nature lovers, storytellers, and adventure enthusiasts based out of Minnesota’s lake country. Our team is composed of well-traveled entrepreneurs and creatives who share a strong appreciation for our natural environment and the communities that have built their culture around it. Our mission is to celebrate the very best of lake culture and inspire our communities to get out and explore the unknown.