Our Purpose To save our nation’s grazing lands by promoting land stewardship through management, building soil health and keeping farmers and ranchers on the land. Our Mission To guide farmers and ranchers in applying regenerative principles that yield healthier soil, more productive grazing land, and business success. What is our Goal? By 2040, Noble, in collaboration with others, will positively impact  soil health, grazing animal production, and the financial security of farmers and ranchers. The key metrics include: Customers: 84,000 farmers and ranchers Acreage: 164 million acres