Spring Elevate is designed to engage the entire practice team, offering valuable learning opportunities for owners, ODs, and key staff alike. Unlike the Fall meeting, Spring Elevate emphasizes staff development while spotlighting frames with top vendors and education to boost optical sales.
Study group members experience 8 full hours of focused study group time on either Tuesday or Thursday, plus a dynamic main conference day on Wednesday. Wednesday’s agenda features a keynote speaker, engaging social events, and the opportunity to attend breakout sessions tailored to four distinct learning tracks: Business Management/Leadership (for ODs and owners), Frame Board Management (for optical leaders), Managed Care (for billers and office managers), and EOS Tools (ideal for any manager).
Join us for an inspiring experience filled with collaboration, education, and the tools to elevate your practice to new heights!
Ben Nemtin is the #1 New York Times bestselling author of What Do You Want to Do Before You Die? and The Bucket List Journal.
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Dr. Jason Lake, General Manager of PERC and Opti-Port Alliance, is a passionate advocate for private practice. With 25+ years of experience, he empowers independent eye care owners and drives excellence across the eye care industry.
Eugene Shatsman, Managing Partner of National Strategic Group and host of the Power Hour Podcast, is an expert in business strategy and marketing. He delivers actionable insights to help businesses optimize budgets and drive meaningful growth.
Champions Group Speaker
Barbara Khozam, Inc.
Barbara Khozam is a leading customer experience expert, delivering dynamic presentations and practical strategies to help businesses enhance satisfaction, build loyalty, and achieve lasting success.
Spring Elevate offers 4 hours of dynamic and diverse education tailored to meet the needs of owners, doctors, and key staff. Each session is tied to a distinct learning track, ensuring there’s something relevant for every role in attendance. Explore the tracks below to find sessions designed to inspire, educate, and empower you and your team! Be sure to check the learning track noted in each description to select the sessions that best suit your goals.
Learning Track: Business Management, designed for Owners and ODs
The Lakeonomics session offers a comprehensive overview of crucial topics impacting the eye care industry, focusing on the evolving dynamics in Human Resources, the economics of eye care, and industry innovations.
Learning Track: EOS Tools, designed for any people managers
9:00 am Session: Get a Grip on Your Eyecare Practice with Mark Henderson Leary
Are you running your eyecare practice or is it running you? Do you want to get the most out of your people, your business, and yourself? Join Mark Henderson Leary and other practice leaders to learn how to get a grip on your business.
2:30 pm Session: Office Meetings Shouldn't Suck... and Other Ways to Be a Great Boss
If you're like most bosses, you were promoted based on your technical skills, not on your ability to lead and manage people. We get it. And without the proper training, many bosses start to feel frustrated, overworked, and under-appreciated. But with the right tools in your toolbox and the right approach, you can get more done and create the accountable, people-centric environment that people really thrive in.
Learning Track: Business Management, designed for owners and ODs
Co-Led by Dr. Brianne Hobbs
This session is designed for practicing optometrists and optometric practice owners to address the challenges and opportunities of managing intergenerational dynamics in today’s workplace. With a focus on actionable strategies, attendees will learn how to effectively recruit, retain, and evaluate Gen Z employees, ensuring they become valuable contributors to their practices. Participants will learn how to: understand key characteristics and workplace preferences of Gen Z compared to other generations, learn proven methods for recruiting Gen Z talent using modern, values-driven approaches, develop strategies for retaining Gen Z employees by fostering engagement, growth, and loyalty, and implement an actionable, Gen Z-friendly framework for evaluating and supporting employee performance. Through practical strategies and actionable takeaways, attendees will be equipped to build cohesive, multigenerational teams that thrive on mutual respect and shared success, creating a foundation for a more effective and inclusive practice.
Pearls and pitfalls of your provider relationships, tips and tricks from your member peers, Q&A with providers! Please see a list below for providers that will be joining us in Atlanta
EyeMed: Stephanie McCoy
Learning Track: Managed Vision Care, designed for office managers and billers
Common challenges practices have in applying managed care
benefits, claims, payments and denials.
An interactive session discussing challenges practices have with medical insurance and vision care plans. The discussion will also discuss practical solutions for many of these problems. This session will also discuss audits, chart requests, and clawbacks from insurance companies. coordination of benefits between medical plans and vision care plans
Coordination of benefits and applying special benefits between
Medical and Vision Benefit Plans
This interactive session will include how to correctly coordinate
benefits between medical plans and vision care plans. Additionally, the
session will discuss the guidelines and submitting claims correctly for
visually necessary contact lenses.
Learning Track: Business Management, designed for owners and ODs
Navigating the Intersection of Innovation and Eye Care
Sanitas Advisors is a healthcare consultancy that empowers leaders with an entrepreneurial mindset to accelerate the inevitable. Their principals, including Jim Edwards and Jeff Poe, have decades of experience in large medical group practices and at the highest levels of manufacturing and commerce both inside the eye care space and outside providing them with an unbiased view of industry, change, and high performance.
Learning Track: Frames and Frame Board Management, designed for optical managers
Bill Gerber, CEO an Founder of OMG (Optical Marketing Group) will be leading this course.
In this course you'll learn about what makes us tick, why we do the things we do and what to do with that knowledge to improve your unique eyecare sales experience.
This course will help all members of the eyecare community to enhance the lives of countless people through the gift of an amazing sales experience. This is of course all driven by a commitment to doing whatever it takes to help people see well and look amazing. That will lead to patients happily buying a wide variety of visual solutions including eyewear, contact lenses, and accessories.
In this course you'll learn about what makes us tick, why we do the things we do and what to do with that knowledge to improve your unique eyecare sales experience.
More details on course and speaker coming soon!
Learning Track: Managed Vision Care, designed for office managers and billers
More course and speaker detail coming soon.
Learning Track: Frames and Frame Board management, designed for optical managers
Whether your patients realize it or not, many of them only want luxury. Being able to meet this need is crucial for satisfying your patients and keeping your practice healthy. This course will help attendees feel more comfortable with selling luxury eyewear.
Learning Track: Frames and Frame Board Management, designed for optical managers
We know that all faces are different and some are simply more difficult to fit properly with a frame. Sometimes it is shape and other times it is bridge or temples, this course will discuss and show examples of how to fit people that are "hard to fit."
EssilorLuxottica is a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses.
As a preferred partner, we look forward to helping you maximize on opportunities through innovative product technology, elite partnership rebates and unique educational opportunities to elevate your practice.
We’re a global leader in contact lenses. With the widest range of prescription options, trust in CooperVision for a contact lens that meets your patients vision, lifestyle and budget needs.
One Alliance of Industry Leaders The combined scope of the organization has the broadest product portfolio, the most knowledgeable people, and the most reliable service in the industry.
Charmant's corporate philosophy and manufacturing ethos include precision and quality. Long tenured industry veteran sales consultants take care of you from start to finish.
Independent for the independent - Europa offers exceptional customer service, independent brands, industry-leading warranties, and guaranteed sell-through. Because frame buying should be easy.
EyePromise is the #1 Doctor Recommended Brand of Nutraceuticals and MPOD measurement technology helping patients at risk or/with AMD, Diabetes, Dry Eye, Visual Performance Challenges and with Blue Light Protection.
HELIX, a division of EssilorLuxottica, is focused on helping ECPs leverage modern technology to improve the efficiency of their practices.
Kering Eyewear is the pure leader in luxury eyewear. We design, develop and distribute a well-balanced portfolio of 15 brands.
L’Amy America offers innovative fit solutions in the brands your customer wants and recognizes, from small fit/petites to extended sizes, as well as teen and tween styles with 180 hinges, and in a range of innovative materials your customer is looking for.
The story of Marcolin is an ever-evolving story and each and every partner plays a key role in our growth. Creativity, manufacturing skills and technological development are the pillars of our success, which is based on people’s value.
MODO is an independent eyewear designer, manufacturer and distributor whose brands include MODO & Eco along with a number of licensed brands including Derek Lam 10 Crosby.
OASIS Medical is a US based manufacturer & distributor of vision care solutions serving the eye care industry for over 37 years. As a privately owned family business out of California, OASIS nourishes and sustains the eye care community for the long term.
Optos devices image more than 80% of the retina in a single capture. Ultra-widefield technology provides high resolution 200° images in less than ½ second and helps uncover critical information and can help prevent vision loss.
Committed to bringing our members together to learn and grow through shared experiences.
Shamir Optical: Leading lens producer with cutting-edge tech. Customer-centric approach, dedicated to exceeding expectations.
Transitions® Gen S™ is the new lens standard, going beyond the ordinary and offering a dynamic, fantastic and love-wear experience that aligns with the everchanging rhythm of life
Partner with Tura for a superior brand experience. Our meticulous design process, paired with unparalleled quality, results in a diverse portfolio of styles and fits for all demographics, with a focus on comfort, quality, and attention to detail.
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