The 2026 Explore Minnesota Tourism Conference will take place at the Duluth Entertainment Convention Center (DECC), on Wednesday, Feb. 11, and Thursday, Feb. 12, 2026

The Explore Minnesota Tourism Conference is the annual learning opportunity designed specifically for the Minnesota tourism industry. This premier educational event includes national keynote speakers, topical breakout sessions, networking and plenty of fresh and actionable ideas. 

The 2026 Tourism Conference will be a hybrid event, including in person attendance and a virtual broadcast of select keynote presentations.

Agenda
10:00 AM - 5:00 PM
10:00 AM - 5:00 PM
Stop by the registration desk to pick up your conference name badge, lanyard, and water bottle before heading into the 2026 Explore Minnesota Tourism Conference.
10:30 AM - 11:30 AM
10:30 AM - 11:30 AM
11:30 AM - 12:30 PM
11:30 AM - 12:30 PM
Enjoy a networking lunch with your industry colleagues as we kick off the start of the 2026 Explore Minnesota Tourism Conference.
12:30 PM - 12:45 PM
12:30 PM - 12:45 PM
12:45 PM - 1:10 PM
12:45 PM - 1:10 PM
Explore Minnesota’s Executive Director, Lauren Bennett McGinty, will review the agency’s work, campaign and highlights from 2025.
1:15 PM - 2:15 PM
1:15 PM - 2:15 PM
This session will examine what travelers are thinking using the most up to date research from the American Travel Sentiment tracker, behavioral insights from Travel USA, and how Minnesota’s travel industry can use this information to their advantage.
2:15 PM - 2:45 PM
2:15 PM - 2:45 PM
Enjoy a networking and refreshment break, and a chance to meet with conference sponsors and vendors.
2:50 PM - 3:35 PM
2:50 PM - 3:35 PM
3:40 PM - 4:40 PM
3:40 PM - 4:40 PM
4:40 PM - 4:50 PM
7:30 AM - 1:00 PM
7:30 AM - 1:00 PM
Stop by the registration desk to pick up your conference name badge, lanyard, and water bottle before heading into the 2026 Explore Minnesota Tourism Conference.
7:45 AM - 9:00 AM
7:45 AM - 9:00 AM
Enjoy breakfast while networking with industry peers and sponsors in the Travel Marketplace.
9:00 AM - 9:05 AM
9:00 AM - 9:05 AM
10:10 AM - 10:55 AM
10:10 AM - 10:55 AM
11:00 AM - 11:30 AM
11:00 AM - 11:30 AM
Enjoy a networking and refreshment break, and a chance to meet with conference sponsors and vendors.
11:35 AM - 12:20 PM
11:35 AM - 12:20 PM
12:20 PM - 12:45 PM
12:20 PM - 12:45 PM
12:45 PM - 1:10 PM
12:45 PM - 1:10 PM
Explore Minnesota’s Executive Director, Lauren Bennett McGinty, will preview Explore Minnesota’s plans for 2026.
1:10 PM - 1:40 PM
1:10 PM - 1:40 PM
Join us as we celebrate the outstanding people, marketing and initiatives that help make Minnesota a premier travel destination.
1:45 PM - 2:30 PM
1:45 PM - 2:30 PM
2:30 PM - 3:00 PM
2:30 PM - 3:00 PM
Enjoy a networking and refreshment break, and a chance to meet with conference sponsors and vendors.
3:05 PM - 4:00 PM
3:05 PM - 4:00 PM
Speakers

Miss Shannan Paul

Miss Shannan Paul returns to the Explore Minnesota Tourism Conference with her signature spark, ready to energize the room and uplift the incredible work being done across our state.

KEYNOTE: Amir Eylon

Amir Eylon is a 36-year veteran of the Travel & Tourism industry, currently serving as President & CEO, Partner Longwoods International, a premier market research consultancy that specializes in the travel and tourism industry.

Lauren Bennett McGinty

Lauren Bennett McGinty has served as the Executive Director of Explore Minnesota since 2021. She is committed to inspiring travelers to discover unique experiences in our great state and to position Minnesota as a top ten destination in all four seasons.

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SPONSORSHIPS NOW AVAILABLE
SPONSORSHIPS NOW AVAILABLE

View Sponsorship Opportunities 

This highly-anticipated annual event offers incredible opportunities for interaction with attendees. Don't miss this great opportunity to elevate the visibility of your brand or product to industry professionals and decision makers from around the state.  

If you are interested in becoming a sponsor please contact Kari Brumback at 651-757-1849 or kari.brumback@state.mn.us.

Deadline to purchase sponsorships: January 9, 2026 

SECURE YOUR SPONSORSHIP TODAY!

EXPLORE MINNESOTA TOURISM AWARDS
EXPLORE MINNESOTA TOURISM AWARDS

The Explore Minnesota Tourism Awards celebrate the outstanding people, marketing and initiatives that make Minnesota a premier travel destination. Awards will be presented at the 2026 Explore Minnesota Tourism Conference.

 

Learn about the 2026 Explore Minnesota Tourism Awards

Sponsors
Conference Networking Break
Breakout Sessions
Lanyard
Water Bottle
Travel Marketplace