Spring Elevate Conference 2026
Spring Elevate Conference 2026
The Loews Kansas City, MO
April 13 - 16, 2026

Spring Elevate 2026 is where high-performing practices come to sharpen their edge and keep winning.
Built for study group members and key decision-makers, Elevate blends powerful peer collaboration with a focused conference experience centered on strategy, execution, and real-world business insight.

Attendees will engage in peer-driven discussions, impact-focused breakouts, and dynamic sessions designed for teams committed to sustained success.

Register now and invest in what it takes to keep winning.

Agenda
Monday, April 13
1:30 PM - 4:30 PM
1:30 PM - 4:30 PM
Check In Pods, Lobby Level, Loews Kansas City All Attendees
Tuesday, April 14
7:00 AM - 7:30 AM
7:00 AM - 7:30 AM
Breakfast will open at 7:00 a.m. for study group members of P3, MD/OD and Champions. Please grab your plate and take a seat in the general session room for a formal kick-off starting at 7:30 a.m.
7:30 AM - 8:00 AM
7:30 AM - 8:00 AM
Members of P3, MD/OD and Champions, start the event together in the general session room with a formal kickoff.
8:00 AM - 12:00 PM
8:00 AM - 12:00 PM
Basecamp, K2, Denali, Fuji, Olympus, Matterhorn, Kilimanjaro, Pike's Peak, Rainier, MD/OD
8:00 AM - 5:00 PM
8:00 AM - 5:00 PM
Champion members help shape breakout sessions by sharing real-world challenges, insights, and solutions. Your input drives practical, industry-relevant conversations that encourage engagement and lead to meaningful, productive outcomes.
12:00 PM - 1:15 PM
12:00 PM - 1:15 PM
All Attendees
1:15 PM - 5:00 PM
1:15 PM - 5:00 PM
Basecamp, K2, Denali, Fuji, Olympus, Matterhorn, Kilimanjaro, Pike's Peak, Rainier, MD/OD
5:00 PM - 6:30 PM
5:00 PM - 6:30 PM
All Conference Attendees Enjoy refreshments while exploring exhibits from top industry partners and frame vendors. Don’t miss the chance to win exciting attendance prizes!
6:30 PM - 8:30 PM
6:30 PM - 8:30 PM
Members of the P3 and MD/OD study groups will enjoy a private dinner with their small group, generously sponsored by a vendor partner.
Wednesday, April 15
7:15 AM - 8:00 AM
7:15 AM - 8:00 AM
Grab breakfast and explore the Innovation Hall before the day begins. Connect with vendor partners, discover new solutions, and fuel up before the 8:00 a.m. kickoff.
8:00 AM - 9:00 AM
8:00 AM - 9:00 AM
All Conference Attendees
9:00 AM - 10:30 AM
9:00 AM - 10:30 AM
The Lakenomics session offers a comprehensive overview of crucial topics impacting the eye care industry, focusing on the evolving dynamics in human resources, the economics of eye care, and industry innovations.
10:30 AM - 11:00 AM
10:30 AM - 11:00 AM
11:00 AM - 11:30 AM
11:00 AM - 11:30 AM
11:30 AM - 1:30 PM
11:30 AM - 1:30 PM
1:30 PM - 2:30 PM
1:30 PM - 2:30 PM
Learn how assessment tools can support smarter hiring and team performance.
2:30 PM - 2:45 PM
2:30 PM - 2:45 PM
2:45 PM - 3:30 PM
2:45 PM - 3:30 PM
Select the breakout that aligns with your priorities, featuring real business cases with measurable outcomes and actionable takeaways.
3:30 PM - 4:00 PM
3:30 PM - 4:00 PM
4:00 PM - 5:00 PM
4:00 PM - 5:00 PM
Marketing to Gen Z & The Gen Z Mindset
5:00 PM - 5:15 PM
5:00 PM - 5:15 PM
As Spring Elevate wraps, we’ll take a moment to reflect on what we've learned, where we're headed, and how to keep climbing.
6:30 PM - 9:00 PM
6:30 PM - 9:00 PM
An evening at the National Collegiate Basketball Hall of Fame celebrating leadership, legacy, and the competitive spirit that drives growth—set in a one-of-a-kind sports venue with great conversation, experiences, and giving back.
Thursday, April 16
7:00 AM - 8:00 AM
7:00 AM - 8:00 AM
Breakfast will be available for Presidents’ Alliance members ahead of study group, as well as any departing guests who’d like to stop in. Drop by anytime between 7:00 and 8:00 a.m. before heading to your group room or making your way out.
8:00 AM - 12:00 PM
8:00 AM - 12:00 PM
Alpha, Bravo, Tres, Delta and Everest: After grabbing breakfast, please head to your assigned room for a prompt 8:00 a.m. start. This time is reserved for Presidents’ Alliance study group discussions and strategic collaboration.
12:00 PM - 1:00 PM
12:00 PM - 1:00 PM
Enjoy lunch with fellow Presidents’ Alliance members and hear key program updates from Dr. Tania Sobchuk, Program Director. Announcements will begin shortly after lunch is served.
1:00 PM - 5:00 PM
1:00 PM - 5:00 PM
Following lunch, please return to your assigned meeting room for group breakout session. This time is reserved for continued study group discussions through the end of the day.
6:30 PM - 8:30 PM
6:30 PM - 8:30 PM
Presidents' Alliance Exclusive Event Members of the Presidents' Alliance study group and OMG study group will enjoy private dinners with their group, generously sponsored by an Opti-Port vendor partner.
Keynote Speaker
Senior Director of Learning
Wonderlic
Kati leads leadership development, coaching, and certification programs that help organizations strengthen hiring, management capability, and team effectiveness.
Marketing to Gen Z & The Gen Z Mindset
Jeff is an author and serial entrepreneur. His marketing and innovation background, along with the hard work of his business partners, has helped create $500,000,000 in incremental shareholder value.

Kati Lechne

Kati leads leadership development, coaching, and certification programs that help organizations strengthen hiring, management capability, and team effectiveness.

Jeff Fromm

Jeff is an author and serial entrepreneur. His marketing and innovation background, along with the hard work of his business partners, has helped create $500,000,000 in incremental shareholder value.

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Study Groups
Sponsors

EssilorLuxottica

EssilorLuxottica is a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses.

Alcon

As a preferred partner, we look forward to helping you maximize on opportunities through innovative product technology, elite partnership rebates and unique educational opportunities to elevate your practice.

CooperVision

We’re a global leader in contact lenses. With the widest range of prescription options, trust in CooperVision for a contact lens that meets your patients vision, lifestyle and budget needs.

PERC

Building a better community for our practices and patients.

PERC Events

Committed to bringing our members together to learn and grow through shared experiences.

A&A Optical

A&A Optical, founded in 1971, provides premium eyewear to eye care professionals. A&A Optical is committed to innovation, exceptional service, and the ultimate eyewear experience.

Design Eyewear Group

Design is the heart of our company. We develop and market iconic eyewear brands, which have been sold worldwide by premium opticians for more than 50 years.

DryEye Rescue

Dryeye Rescue overcomes the obstacles of driving Product Revenue and Patient Compliance, all while directly increasing your number of in-office treatments and New Dryeye patients.

Eyenavision

Come see our new North Point Eyewear -MADE IN THE USA collection and receive a free North Point Eyewear sunglass! Booth P651.

I-Deal Optics

I-Deal Optics has a focus on being the best value in vision. Our distinct collections deliver the style, quality, and lowest possible prices today's consumers expect and help our network of eyecare professionals boost sales and increase margins.

Kering Eyewear

Kering Eyewear is the pure leader in luxury eyewear; designs, develops and distributes a well-balanced portfolio of brands.

Match Eyewear

Match Eyewear is a global leader in manufacturing and distributing high-quality eyewear crafted with state-of-the-art techniques. We offer a diverse portfolio of competitively priced European designs tailored to various demographics.

Tura

Partner with Tura for a superior brand experience. Our meticulous design process, paired with unparalleled quality, results in a diverse portfolio of styles and fits for all demographics, with a focus on comfort, quality, and attention to detail.

Visual Eyes

Our mission is to provide high-quality, fashion-forward ophthalmic and sunglass frames at affordable price points. We are proud to carry on our long-standing tradition of treating every customer as a member of the VE family.

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