Brand building traditionally comes in 3 steps. First identify what the brand is supposed to stand for and whom you are trying to reach. Then build a strong messaging platform. And, thirdly, target your resources to the right media. That approach is still accurate, yet the way consumers evaluate brands, the method by which their meaning is disseminated and the media landscape have changed completely.

Our world runs on a new operation system. 

The clock speed of this new OS seems to continuously accelerate. We feel we are continuously running behind the facts.

Dentsu Aegis Network and Google launch the Marketing Innovation Center. A space dedicated to helping marketers to understand marketing in the post-digital era. We’ll let you experience the latest tech that is changing consumer behavior. We’ll talk about what consumers expects from brands and how it is different from before. We’ll give you the latest media consumption updates.

We’ll organize workshops with you and your marketing teams and crack the code on innovation for your brand and products. We’ll frequently have speakers sharing their newest marketing insights.