Heartland Fall Forum 2024
Heartland Fall Forum is the premiere gathering place for independent bookstores throughout the Midwest and Great Lakes and those doing business with them.
October 6 - 9, 2024  ·  Hilton Milwaukee City Center

Join us in Milwaukee, Wisconsin for a three-day celebration of independent bookselling, including awards celebrations, author events, bookstore tours, education, networking, and a vibrant trade show floor where booksellers and our industry partners can do business together and get to know one another. Heartland Fall Forum is hosted collaboratively by the Great Lakes Independent Booksellers Association and the Midwest Independent Booksellers Association. We can't wait to see you all in Milwaukee!


Schedule
Sunday, October 6
8:30 AM - 2:30 PM
8:30 AM - 2:30 PM
Select from one of three bookstore tours throughout the central and greater Milwaukee area. Purchase your ticket via registration.
3:30 PM - 6:30 PM
3:30 PM - 6:30 PM
New this year! We added a day to Heartland to offer a dedicated pre-show experience of custom networking and educational experiences catered to booksellers' positions within the store. Purchase your ticket via registration.
Monday, October 7
7:30 AM - 8:30 AM
7:30 AM - 8:30 AM
11:30 AM - 12:30 PM
11:30 AM - 12:30 PM
GLIBA and MIBA host their associations' membership meetings
12:45 PM - 2:30 PM
12:45 PM - 2:30 PM
Our opening reception will be a unique literary revue with a charismatic emcee presence where we showcase the city and the authors. We will select 4-5 charismatic authors to be interviewed on stage by an event emcee followed by a book signing
3:00 PM - 4:00 PM
3:00 PM - 4:00 PM
A walk-through of the show experience for those who are new to Heartland
4:30 PM - 6:00 PM
4:30 PM - 6:00 PM
Celebrate the award-winning authors of the Heartland Booksellers Award and the Voice of the Heartland Award. We will host all authors in a book signing for booksellers to meet after the awards are presented
6:30 PM - 8:00 PM
6:30 PM - 8:00 PM
The gorgeous Milwaukee Public Library, 2 blocks away from the site of Heartland, is an inspiring public institution dedicated to literary discovery
Tuesday, October 8
7:30 AM - 8:30 AM
7:30 AM - 8:30 AM
8:30 AM - 10:00 AM
8:30 AM - 10:00 AM
Entry to Heartland is free to all booksellers, so we ask you to attend the free Rep Picks Breakfast on 10/8. Every attendee will be assigned to a room for breakfast while listening to our publishing partners pitch their forthcoming books
10:00 AM - 12:00 PM
10:00 AM - 12:00 PM
12:00 PM - 1:00 PM
12:00 PM - 1:00 PM
A free, fun, and engaging lunch will be provided for all attendees
1:00 PM - 5:00 PM
1:00 PM - 5:00 PM
5:30 PM - 6:30 PM
5:30 PM - 6:30 PM
This event is an opportunity for one of our industry partners to create an experience to connect with our indie booksellers. See more info in our list of exhibitor registration options
9:00 PM - 11:00 PM
9:00 PM - 11:00 PM
​Join your friends to mount a veritable summit of formidable literary trivia at our annual competition. Join a team of up to 6 at the event or prepare your perfect team ahead of time. All are invited to join and no registration is not required
Wednesday, October 9
7:30 AM - 8:30 AM
7:30 AM - 8:30 AM
8:30 AM - 9:45 AM
8:30 AM - 9:45 AM
Enjoy presentations from some of the season's most exciting forthcoming authors, to be posted as they are confirmed
10:00 AM - 12:00 PM
10:00 AM - 12:00 PM
Detailed session info will be posted as it is confirmed
12:15 PM - 1:45 PM
12:15 PM - 1:45 PM
This fun and exciting experience includes 40 authors, a plated meal, and access to books/ARCs. Authors will be announced as they are confirmed
2:00 PM - 4:00 PM
2:00 PM - 4:00 PM
Detailed session info will be posted as it is confirmed
4:30 PM - 5:30 PM
4:30 PM - 5:30 PM
Endings can be hard. We will host a casual book swap opportunity and facilitate a collection of social opportunities to head out and enjoy with friends new and old
Exhibitors
Independent rep group, covering the entire Heartland Fall Forum territory of all MIBA and GLIBA stores.
An independent publisher since 1975, Andrews McMeel Publishing specializes in comics and graphic novels, illustrated humor, poetry, and inspirational books for both kids and adults.
Fujii Associates is a group of experienced, dedicated publisher sales reps who have been working with indies since the company was founded in 1967.

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Attend
Exhibitors: How to register for Heartland and sign up for/purchase opportunities to engage with our booksellers

  • Visit our exhibitor options page to review exhibit space and author placement opportunities
  • Click on "REGISTER" on this site to view all of the remaining exhibitor options: register for a badge, purchase a sponsorship, apply for Rep Picks Breakfast, and purchase an event ticket 
Booksellers and other attendees: Registration will be launched in July!

Hotel
LOCATION
Hilton Milwaukee City Center, 509 W Wisconsin Ave, Milwaukee, WI 53203, Milwaukee, WI
Map
Location: Hilton Milwaukee City Center, 509 W Wisconsin Ave, Milwaukee, WI 53203, Milwaukee, WI
Photos