Whether you’re an employer or an employee in an audiology business, it’s critical to understand the metrics that drive profitability on the business side so patients can continue to receive the critical care you provide. As an employer, you need your audiology staff to generate annual cash flow that exceeds the cost of their employment for the department to be profitable. As an employee, you need to understand the metrics that are important to the business and your employer and how you can maximize the value that you can bring to the table. While there are countless KPIs to measure, this session will focus on the select, critical metrics that truly reflect the health of the business, what factors influence those metrics and strategies to positively impact those metrics that will translate into significant financial gain. Regardless of your practice’s setting (ENT, hospital, single-specialty, university), these operational and financial principles will apply to any setting that leans on hearing aids as a critical source of revenue.