Innovative technology changes rapidly, but professions, stifled by tradition and self-interest, change slowly. As time passes, the gap grows between flourishing innovation-driven advances, like artificial intelligence (AI), genomics, stem cells and hearing healthcare's (HHC's) ability to keep pace. This course will identify what is driving these transformations and suggest a new mindset that repairs our traditional way of working, transforms the distribution of HHC knowledge, experiences, expertise and presents new opportunities.