According to Brian Halligan, Founder of Hubspot, a leading customer relationship and marketing software platform, “To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” If we summarize this from the position of attracting talent to our practice, we have to market our job openings in a way that people expect to learn about and look for them. That means creating active visual outreach to patients and staff. It means video and engaging on LinkedIn, Facebook and even Instagram. These tools can be used to showcase your culture and create a compelling message about why you are THE place to work. In this course, we will help you get past concerns such as “I don’t know what to say,” “I don’t know how to do it” and “I don’t have the time to make a video.” We will create the framework for your script and then help you create a 30–45 second video that you can post immediately. We’ll do it together—helping you to make visual communication a regular part of your marketing plan to staff and patients.