Marketing Mastermind  |  Managed Care
Marketing Mastermind | Managed Care
Hosted By Opti-Port
June 10 - 12, 2024

Please join us for the 2024 Marketing Mastermind Meeting and the Managed Care Workshop, held back-to-back, in Chicago, IL. You can choose to attend one or both events. Plus, on the evening of June 10th, we are hosting a cocktail reception for all attendees to mingle and connect. Both workshops offer an immersive experience that combines brainstorming, education, peer accountability, and support in a group setting. Don't miss out on this incredible opportunity to gain insights and collaborate with like-minded professionals.


Marketing Mastermind Meeting: June 10th - June 11th (Suggested Arrival June 9th)

You'll enhance both your marketing and personal skill sets through a comprehensive agenda that delves into optometry and eyewear marketplace demand trends, business trends, and significant changes within the marketing industry. Additionally, you'll engage in a real-world case study and develop a solution-based action plan. 


Managed Care Workshop: June 11th - June 12th (Suggested Arrival June 10th)

This year's agenda features comprehensive sessions that cover everything from reimbursement rates and claim processing to network participation and patient eligibility verification. Additionally, you'll gain insights into new strategies and tools aimed at enhancing your practice's performance in managed vision care insurance. 


*Please note that both workshops will consist of a full day and a half day of sessions. If you are planning to attend the meeting and travel to Chicago, we recommend that you arrive one day before the event. The workshops will start at 8 am, so please plan your travel accordingly. Managed Care Workshop attendees who are arriving on the 10th are welcome to join us for the evening cocktail reception and dinner. See the full agenda for more details. 

Agenda
Monday, June 10
12:00 PM - 1:00 PM
1:00 PM - 2:00 PM
1:00 PM - 2:00 PM
This dedicated hour is designed for attendees to share their achievements, strategies, and insights with fellow attendees.
2:00 PM - 4:30 PM
2:00 PM - 4:30 PM
Gain valuable insights into Myopia Management, Dry Eye, Luxury Brands, and Affordable Brands. Engage with industry experts, create marketing plans, and elevate your strategies in just one day.
5:30 PM - 6:30 PM
6:30 PM - 8:00 PM
6:30 PM - 8:00 PM
Immediately following the reception, an optional dinner sponsored by Visual Eyes
Tuesday, June 11
7:00 AM - 8:00 AM
7:00 AM - 8:00 AM
Discover Chicago on an early morning walking tour led by local Chicagoan, Jamie Rosin. Kickstart your day while you Immerse yourself in the city's sights and connecting with fellow attendees.
9:00 AM - 10:00 AM
9:00 AM - 10:00 AM
Please be prepared to share your Name, Company Name, and one Managed Care Win or Valuable Insight from 2023!
10:00 AM - 10:30 AM
10:00 AM - 10:30 AM
Hear from Mary Pat Johnson with CCG on coordinating benefits when billing Medical and Vision for patient services, who to list for primary insurance, and how best to collect.
10:00 AM - 11:00 AM
10:00 AM - 11:00 AM
How much should you really spend on your marketing efforts, and more importantly, how can you optimize every dollar spent?
10:30 AM - 12:00 PM
10:30 AM - 12:00 PM
Learn how to always be prepared for an audit! We will break into small groups to review and discuss maximum reimbursements on specific patient scenarios provided by attendees. **Conference Prework needed
11:00 AM - 12:00 PM
11:00 AM - 12:00 PM
Authentic content sells. In this session we'll guide you through the process of creating an authentic content calendar that resonates with your audience and drives sales.
1:00 PM - 1:30 PM
1:00 PM - 1:30 PM
Stephanie McCoy from EyeMed will share tips on how to best work with EyeMed on claims, credentialling, etc.
1:30 PM - 2:00 PM
1:30 PM - 2:00 PM
Learn from ABB how ABB Verify automatically checks vision care eligibility for your scheduled appointments and pulls plan authorizations when needed.
2:00 PM - 4:15 PM
2:00 PM - 4:15 PM
Provider Specific Discussions Claims Process Quality Assurance Coordination of Benefits EHR
4:15 PM - 5:00 PM
4:15 PM - 5:00 PM
Breakout Session Download What is one item from Day 1 that you are excited to take home with you?
6:00 PM - 9:00 PM
6:00 PM - 9:00 PM
Enjoy dinner with your fellow Opti-Port members, and tour the Chicago Sports Museum! Be sure to RSVP so we save you a seat!
Wednesday, June 12
9:00 AM - 10:30 AM
9:00 AM - 10:30 AM
Industry expert, Todd Lossone, will share insights into EyeMed programs, plan specifics, calculation accuracies, patient pay and ways to maximize reimbursements. Bring your questions!!
10:30 AM - 10:45 AM
10:45 AM - 11:15 AM
Speakers

No records found.

Sponsors

Kering Eyewear

Kering Eyewear is the pure leader in luxury eyewear; designs, develops and distributes a well-balanced portfolio of 15 brands.

EssilorLuxottica

EssilorLuxottica is a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses enabling people everywhere to learn, to work and to fulfil their potential.

Alcon

As a preferred partner, we look forward to helping you maximize on opportunities through innovative product technology, elite partnership rebates and unique educational opportunities to elevate your practice.

No records found.

Photos from Last Year's Meeting
LOCATION
Westin Michigan Avenue Chicago, 909 Michigan Avenue, Chicago, IL 60611
Map
Location: Westin Michigan Avenue Chicago, 909 Michigan Avenue, Chicago, IL 60611