2025 Fall Elevate Conference
2025 Fall Elevate Conference
Taking Your Eye Care Business to New Heights
November 16 - 19, 2025

Fall Elevate 2025 is where high-performing practices come to push further and reach new heights.

Designed for study group members and key decision-makers, the conference blends the power of collaborative study groups with a focused main conference day built around strategy, innovation, and real-world business insight.

Attendees will engage in 8 hours of peer-to-peer discussions, hear an economic forecast from ITR Economics, explore innovation-driven breakouts showcasing measurable business impact, and connect with forward-thinking members through dynamic sessions and team-building events.

Register today and continue your path to greater success.

Agenda
Monday, November 17
7:00 AM - 7:30 AM
7:00 AM - 7:30 AM
Breakfast will open at 7:00 a.m. for study group members of P3, MD/OD, OMG, and Champions. Please grab your plate and take a seat in the general session room for a formal kick-off starting at 7:30 a.m.
7:30 AM - 8:00 AM
7:30 AM - 8:00 AM
Members of P3, MD/OD, OMG, and Champions, start the event together in the general session room with a formal kick-off.
8:00 AM - 12:00 PM
8:00 AM - 12:00 PM
Basecamp, K2, Denali, Fuji, Olympus, Matterhorn, Kilimanjaro, Pike's Peak, MD/OD, OMG
8:00 AM - 5:00 PM
8:00 AM - 5:00 PM
12:00 PM - 1:15 PM
12:00 PM - 1:15 PM
All Attendees
1:15 PM - 5:00 PM
1:15 PM - 5:00 PM
Basecamp, K2, Denali, Fuji, Olympus, Matterhorn, Kilimanjaro, Pike's Peak, MD/OD, OMG
5:00 PM - 6:30 PM
5:00 PM - 6:30 PM
All Conference Attendees Enjoy refreshments while exploring innovative exhibits from top industry partners and frame vendors. Don’t miss the chance to win exciting attendance prizes!
6:30 PM - 8:30 PM
6:30 PM - 8:30 PM
Exclusive event for members of the Champions of Presidents' Alliance and PERC Pinnacle Practices study groups.
Members of the P3, MD/OD and OMG study groups will enjoy a private dinner with their group, generously sponsored by a vendor partner.
9:00 PM - 10:00 PM
9:00 PM - 10:00 PM
All Conference Attendees Wrap up your evening with a nightcap at the hotel bar! Join us for a relaxed social hour to connect with other conference attendees.
Tuesday, November 18
7:30 AM - 8:00 AM
7:30 AM - 8:00 AM
Grab breakfast and explore the Innovation Hall before the day begins. Connect with vendor partners, discover new solutions, and fuel up before the 8:00 a.m. kickoff.
8:00 AM - 8:30 AM
8:00 AM - 8:30 AM
All Conference Attendees
8:30 AM - 9:45 AM
8:30 AM - 9:45 AM
The Lakeonomics session offers a comprehensive overview of crucial topics impacting the eye care industry, focusing on the evolving dynamics in human resources, the economics of eye care, and industry innovations.
9:45 AM - 10:00 AM
9:45 AM - 10:00 AM
10:00 AM - 11:40 AM
10:00 AM - 11:40 AM
Choose from three member-driven breakout sessions—twice in the morning and once in the afternoon. Each session features real business cases with measurable impact and insights you can take back to your practice.
11:40 AM - 1:00 PM
11:40 AM - 1:00 PM
1:00 PM - 2:20 PM
1:00 PM - 2:20 PM
All Conference Attendees US and Global Economic Forecasts and Business Cycle Phases
2:30 PM - 3:15 PM
2:30 PM - 3:15 PM
In your final breakout of the day, choose from three new member-driven sessions. Each one shares a real business case with proven results, giving you practical ideas to apply in your own practice.
3:30 PM - 4:15 PM
3:30 PM - 4:15 PM
Learn how practices are increasing revenue and improving patient satisfaction through in-office surgical suites. Explore the clinical, financial, and workflow impact of this growing model with insights from IOR In-Office Surgery.
4:15 PM - 4:45 PM
4:15 PM - 4:45 PM
In “How I Built This Mess,” Mick Hall of Bard Optical joins Dr. Jason Lake to share the wins, missteps, and messy moments that shaped one of the industry’s most recognized businesses.
4:45 PM - 5:00 PM
4:45 PM - 5:00 PM
As Fall Elevate wraps, we’ll take a moment to reflect on what we've learned, where we're headed, and how to keep climbing.
6:30 PM - 9:00 PM
6:30 PM - 9:00 PM
Wrap up the day with food, drinks, music, and games at Tom’s Watch Bar. We’ll shuttle you to one of Denver’s most energetic venues for a fun, casual evening with fellow Elevate attendees.
Wednesday, November 19
7:30 AM - 8:00 AM
7:30 AM - 8:00 AM
Breakfast will be available for Presidents’ Alliance members ahead of study group, as well as any departing guests who’d like to stop in. Drop by anytime between 7:30 and 8:00 a.m. before heading to your group room or making your way out.
8:00 AM - 12:00 PM
8:00 AM - 12:00 PM
Alpha, Bravo, Tres, Delta, Everest: After grabbing breakfast, please head to your assigned room for a prompt 8:00 a.m. start. This time is reserved for Presidents’ Alliance study group discussions and strategic collaboration.
12:00 PM - 1:00 PM
12:00 PM - 1:00 PM
Enjoy lunch with fellow Presidents’ Alliance members and hear key program updates from Dr. Tania Sobchuk, Program Director. Announcements will begin shortly after lunch is served.
1:00 PM - 5:00 PM
1:00 PM - 5:00 PM
Following lunch, please return to your assigned meeting room for group breakout session. This time is reserved for continued study group discussions through the end of the day.
6:30 PM - 8:30 PM
6:30 PM - 8:30 PM
Presidents' Alliance Exclusive Event Members of the Presidents' Alliance study group will enjoy a private dinner with their group, generously sponsored by an Opti-Port vendor partner.
Keynote Speaker
Economist and Senior Consultant
ITR Economics
Economist Lauren Saidel-Baker of ITR Economics shares insights on U.S. and global economic trends, business cycle phases, and what practices can expect in the months ahead so you can plan with clarity, not fear.

Lauren Saidel-Baker

Economist Lauren Saidel-Baker of ITR Economics shares insights on U.S. and global economic trends, business cycle phases, and what practices can expect in the months ahead so you can plan with clarity, not fear.

No records found.

General Session Speakers


Jason Lake, OD
Jason Lake, OD
General Manager
PERC & Opti-Port

Dr. Jason Lake, General Manager of PERC and Opti-Port Alliance, is a passionate advocate for private practice. With 25+ years of experience, he empowers independent eye care owners and drives excellence across the eye care industry.

Mick Hall
Mick Hall
President & General Counsel

Bard Optical

Mick Hall serves on the advisory board for Opti-Port, the steering committee of the retail division of The Vision Council and is chairman of OMG study group.

Study Groups
Conference Sponsors

EssilorLuxottica

EssilorLuxottica is a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses.

Alcon

As a preferred partner, we look forward to helping you maximize on opportunities through innovative product technology, elite partnership rebates and unique educational opportunities to elevate your practice.

CooperVision

We’re a global leader in contact lenses. With the widest range of prescription options, trust in CooperVision for a contact lens that meets your patients vision, lifestyle and budget needs.

PERC

Building a better community for our practices and patients.

PERC Events

Committed to bringing our members together to learn and grow through shared experiences.

Europa Eyewear

Europa offers exceptional customer service, independent brands, industry-leading warranties, and guaranteed sell-through. Because frame buying should be easy.

EyePromise

EyePromise is the #1 Doctor Recommended Brand of Nutraceuticals and MPOD measurement technology helping patients at risk or/with AMD, Diabetes, Dry Eye, Visual Performance Challenges and with Blue Light Protection.

Kenmark Eyewear

Designers & Distributors of Quality Eyewear Since 1972.

Kering Eyewear

Kering Eyewear is the pure leader in luxury eyewear; designs, develops and distributes a well-balanced portfolio of brands.

Lenz Therapeutics

LENZ Therapeutics is a pharmaceutical company focused on the commercialization of VIZZ™ (aceclidine ophthalmologic solution) 1.44%, the first and only FDA-approved aceclidine-based eye drop for the treatment of presbyopia.

Match Eyewear

Match Eyewear is a global leader in manufacturing and distributing high-quality eyewear crafted with state-of-the-art techniques. We offer a diverse portfolio of competitively priced European designs tailored to various demographics.

Optos

Optos devices image more than 80% of the retina in a single capture. Ultra-widefield technology provides high resolution 200° images in less than ½ second and helps uncover critical information and can help prevent vision loss.

Tura

Partner with Tura for a superior brand experience. Our meticulous design process, paired with unparalleled quality, results in a diverse portfolio of styles and fits for all demographics, with a focus on comfort, quality, and attention to detail.

No records found.

Conference Gallery